Books International
Books International is a manufacturing company who handle all aspects of book production. At my current job, Studiolo Secondari, we handle their newsletter and social media marketing. I have had the privelige to design a number of graphics for them, pulling from their existing branding and color scheme to create campaigns that feel both classic and timely, and stand out on a social media feed.
Newsletter Quote Template
The graphic you see to your left is one I created as a template for our team to repurpose over multiple campaigns and platforms. The color scheme fits with the BI brand and the rest of the social media graphics I designed for BI. The graphic is simple yet engaging, making it flexible for multipurpose usage. Below are a few examples of how it looks with different quotes, and you can see in the Facebook post version that it translates well to another platform.
Paper Graphics
This summer we created a campaign showing stats about the benefits of reading a printed book vs reading on a screen. The data featured on these infographics is from a 2019 survey from independent research company Toluna that studied US and Canadian consumer perceptions and attitudes toward print and paper.
Below you’ll see a series of graphics that visually represent each of the ideas presented in their respective factoid. All icons are from thenounproject.com, and the artists are credited on my website’s image credits page. In the largest image below, I collected a variety of icons that represented learning and created this graphic using a clipping mask in Illustrator.
A Book You Remember
Lastly, and playing on the print vs. screens theme, I created a graphic to go alongside a repost of a fascinating Bloomberg Opinion article discussing the scientific detail about how reading a book on paper creates a much stronger memory than reading a kindle book on screen. Reflecting on instances where this has happened in my life, it felt easy to create this whimsical graphic illustrating the common experience of a digital book flying out of a brain, and a paper book staying prominent in one’s memory.